Secrets of Selling to the Multicultural Home Buyer
March 13, 2:00-3:00 p.m. ET
Sales and Marketing series
WCFHBA Members: $15
More than one-third of all Americans are minorities and those numbers are growing at an exponential rate. The good news is that buying a new home is one of their highest priorities; however, to get your share of this huge and expanding market, you must become aware of the unique needs of Hispanics, African Americans, Asians, Middle Easterners and others. Find out why they don't necessarily want to work with a salesperson from their own culture, how to overcome their objections and how to deal with culturally-based beliefs. Learn to build positive long-term relationships with multi-cultural customers and get referrals that will increase your profits and dramatically cut marketing costs.
Presented by NAHB Professional Women in Building