Membership with respect to what it means to be a member, and the advantages of membership. First, and foremost, membership sends a strong signal to the public that your company is committed to high standards and abides by a strong ethical code. As an industry representative, and with families’ lives in our hands, we serve a common thread where we put safety and security first. This Association prides itself on this fact because our members truly serve a higher calling. We are, in fact, providers for so many.